Posts by Cheryl Stephens

What you mean to say is not what your customers are hearing.

A survey released by Invesco in January shows that your language matters and it affects how customers feel about retirement investment plans. The survey sought the views of millennials, Generation X and boomers. Turns out everyone prefers personalized, plain English and positive, short descriptions. “Our research found that many participants find their retirement plan to…

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The Public Speaks: Make it plain

Christopher Trudeau’s latest research, The Public Speaks, Again: An International Study of Legal Communication shows us that using plain language is not only what people want — it’s what workplaces need to be more productive. We asked Gael Spivak, current president of Editors Canada, to tell us more. This is the second-stage study, isn’t it?…

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Stop Over-Thinking It: No-Brainer Day Feb 27

Joseph Fung, skritswap’s lead investor, shares our aim to improve information equity. Last year, he affirmed his confidence: “This is one of those no-brainer technologies that needs to exist – not only can it save billions in wasted costs, but it can make life better for millions of people around the world.” By definition, a…

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Family Literacy Day

Family Literacy Day came on Monday. Did it escape your attention? Literacy challenges are too important to your organization to ignore. People tend to think of literacy as something that you either have or you don’t have, but in recent decades we’ve come to understand literacy as a range of skill levels. Literacy is a…

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Tell it to me straight

January 9 is Word Nerd Day To celebrate Word Nerd Day on Janaury 9, 2019 (today) here’s a story from my childhood compared to the new way of writing in the business world today. As a kid, I read the dictionary. My dad bragged to my teachers about that. He was impressed by people with…

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Exploring “Jargogle” on Trivia Day

Shedding some clarity on trivia for Trivia Day, which is on January 4th. The day celebrates the entertainment value of trivia. We understand trivia to mean information of little value. Celebrating today are the people who remember these tidbits of information and enjoy sharing them. The original meaning of the word trivia contrasts with its…

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