Archive for March 2019

What you mean to say is not what your customers are hearing.

A survey released by Invesco in January shows that your language matters and it affects how customers feel about retirement investment plans. The survey sought the views of millennials, Generation X and boomers. Turns out everyone prefers personalized, plain English and positive, short descriptions. “Our research found that many participants find their retirement plan to…

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The Public Speaks: Make it plain

Christopher Trudeau’s latest research, The Public Speaks, Again: An International Study of Legal Communication shows us that using plain language is not only what people want — it’s what workplaces need to be more productive. We asked Gael Spivak, current president of Editors Canada, to tell us more. This is the second-stage study, isn’t it?…

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